Glassbox has today revealed the top trends organisations will be focusing on in 2017, to improve customer interactions and transactions across digital channels, as well as cross-departmental improvements to optimise customer service and meet pending changes in regulation.
Based on our close work with many leading global organisations, we’re able to foresee that digital transformation will continue to be the overarching theme of the coming year, with mobile strategies, compliance and the move of business (big data) analytics from a siloed to a more cross-departmental approach also being major trends.
Today, more than ever, enterprises must gain insight into how users are interacting with their website. Glassbox is a software that does just that – it enables brands to record and analyse how customers and prospects are using their site in order to help optimize conversions and improve user experience.
Glassbox provides behavioural analytics (in order to see why leads aren’t converting and what can be done to change that), customer support optimization (in order to reduce call times), and compliance tools (to make sure everything is recorded and within regulation). With offices in London, New York, Tel Aviv and Sao Paulo, Glassbox works primarily with financial institutions including the likes of Visa.