Top Tier1 UK Bank Chooses Clarisite Digital Behavioural Analytics to Optimise Web Customer Experience

Top Tier1 UK Bank Chooses Clarisite Digital Behavioural Analytics to Optimise Web Customer Experience

Clarisite today announced that a Top Tier1 UK Bank has selected Clarisite’s Digital Behavioural Analytics solution to optimise their web customer experience, lower operational costs and generate new revenues.

Clarisite’s solution was deployed in January 2016, on schedule, to start the New Year with a better understanding of customers’ digital journeys. The Top Tier1 UK bank has over 2 billion online-banking sessions and 1.1 billion mobile app banking sessions per year and needed a powerful enterprise-grade solution that complies with its highest security requirements, without compromising on low TCO and time-to-market.

The bank set themselves a very aggressive objective in terms of customer satisfaction improvement over their digital properties (increase NPS), which is part of the reason why they needed a powerful session replay solution.

They had specific requirements when choosing the solution that was the best fit to record and replay customers’ web experience.

The bank knew where they had issues, but were struggling to understand the proverbial why. They turned to Clarisite because of its ability to pinpoint the exact reasons behind each failing process and to deliver the most accurate replay and insights in real time. Clarisite’s flexible and long-term partnership approach empowers the bank’s business users to quickly become self-sufficient and maximise the actionable insights the solution brings to the business.

“The bank had digital blind spots they couldn’t get their heads around. They chose Clarisite because of its accurate and powerful technology, its agility and its longer term vision. We believe this deal is the beginning of a fruitful relationship between Clarisite and the bank,” said Yaron Morgenstern, CEO, Clarisite. “We are proud to have been selected by this bank and to contribute to its ability to deliver an excellent digital Customer Experience.”