Why Read This Report
You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating them in real time.
But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size,functionality, geography, and vertical market focus.
Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management provider and select one based on size and functionality.
Forrester Research positions Glassbox Digital amongst journey management providers in the large market presence segment (i.e. >$10M in annual revenue).