Analyst Report: Gartner’s Competitive Landscape: Customer Analytics
“Competition in the customer analytics market is increasingly coming from vendors offering emerging solutions, such as customer journey analytics based on machine learning and continuous intelligence.”
“The CA landscape consists of line-of-business and enterprise application providers that offer data and analytics solutions to understand customer needs, values and satisfaction. CA is the enabling of data and analytics technology to segment customers for acquisition, growth and retention, and to develop targeted marketing, sales and service interactions to improve the customer experience (CX).”
This report, Competitive Landscape: Customer Analytics, is your opportunity to get Gartner’s take on how your organization can achieve CX success.
Gartner Competitive Landscape: Customer Analytics, Jessica Ekholm, Melissa Davis, 16 December 2019.